Advanced — Case Study
Transformed the digital presence of Advanced, the UK's 3rd largest software company. Partnering with UX specialists, we built a highly accessible design system that never sacrificed visual elegance for technical scale. Redesigned the main navigation and product pages, delivering fully interactive prototypes to align design vision with development execution.
THE CHALLENGE
Overhaul the sprawling web ecosystem of the UK's third-largest software provider, building an enterprise-grade, highly accessible design system that scales across dozens of software suites without losing aesthetic sophistication.
SCOPE
Information architecture evolution: Translating structural wireframes and sitemaps into the final live web platform.
Responsive layout architecture: Delivering WCAG-compliant accessibility and seamless responsiveness across desktop, tablet, and mobile viewports.
Brand geometry in digital space: Custom 3D icosahedron derived from the corporate logomark to serve as an ambient visual anchor.
Software product architecture: Structuring high-density technical features and enterprise capability tiers into intuitive user journeys.
Modular hero component: Engineered for conversion clarity, prominent value proposition hierarchy, and interactive CTAs.
Asset sizing specifications: Comprehensive aspect-ratio and resolution standards for marketing and content management teams.
Production asset master template: Enabling internal creative teams to generate cohesive, on-brand graphics at scale.
Developer redlining & handoff: Rigorous technical specifications documenting spacing tokens, typography scales, and component behaviors.
